

The top model, popular VJ and Miss India earth 2001 Shamita Singha lying on the bed of red chilies, tag line written next to her “Spice up your Life – Go Vegetarian”, appears in the new-brand ad of petadishoom, the youth division of PETA.
Shamita wants people to go vegetarian because animals slaughtered for meat are crammed into vehicles in very large numbers that many of the animals get severely injured and die en route. They are skinned while they are still conscious. At the slaughter house, animals are very cruelly and illegally handled and even they are not provided with basic necessities such as food, water and veterinary treatment.
Chickens are so badly treated that they are crowded in filthy shed that reek of ammonia fumes from their accumulated waste. Chickens at slaughter house are bred and drugged to grow quickly which often make them to cripple on their own weight. They are dropped in to scalding hot water to remove their feathers.
Vegetarian food is also better for your health. Shamita says “I turned vegetarian when I was quite young because if I really love animals then I could not eat them.” The fact is that meat is not healthy and not good for your body. And when she was asked that how she maintains her looks, she said I eat lot of veggies, salads and fruits and those foods are alive so I am alive. I actually get all my energy from veggies and fresh stuff.
Young people can actually help animal abusing by visiting petadishoom.com, where they can see even their favorite star are helping animals and trying to stop cruelty towards animals. If there are no people to eat non-vegetarian then animals will not be hit, dragged and cruelly and illegally treated for their meat.
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