petaboy

PETA is everywhere and we at PETA know how to appreciate people for their ethical efforts. Vodofone recently launched a series of commericals or you can say one commercial per day on every Indian Premier League Match with ET like character which was introduced to this world by Sathyajit Rey. Zoozoos as it’s called it has some set of funny dressed characters which act out different features given by vodafone. Before these ads Vodafone company were using ‘pug’ commercial which we opposed. When pug commercial was introduced lots of people ended up purchasing pugs and lots of puppies were bred which after these people lost interest ended up in shelters or were thrown away to wander is streets.

Now zoozoos campaign is a hit and PETA’s india chief Anuradha sawhney says its good to see creative ways without usage of animals can reach people. Animals used in films are often treated as little more than props, and many suffer terribly behind the scenes.

Vodafone has been rewarded 2009 Glitterbox award for taking advantage of humage alternatives and making it a success. We whole heartedly appreciate vodafone for its efforts.